Friday, July 15, 2011
iOS, RIM Mobile Ad Impressions Pick Up In Q2 As Android Growth Levels Off
The largest remaining independent mobile ad network Millennial Media has released its monthly report on data from the second quarter of 2011, and unlike last month's report, it looks like iOS and RIM are seeing a resurgence as Android growth levels off in terms of mobile ad impressions. According to Millennial, iOS impressions grew 18% quarter-over-quarter, whereas Android impressions grew 11% quarter-over-quarter. RIM impressions grew 29% quarter-over-quarter, Symbian impressions grew 13% quarter-over-quarter, and Windows Phone 7 impressions grew 31% quarter-over-quarter. In fact, according to Millennial's data, Android saw the slowest growth out of all the smartphone platforms for mobile ad impressions.