Monday, July 11, 2011
Mobile Ad Network Mojiva Raises $25 Million
Mobile ad network Mojiva has raised $25 million in new funding, we've confirmed. New investor Shamrock Capital Advisors led the round with participation from existing investors Pelion Venture Partners and Bertelsmann Digital Media Investments. To date Mojiva has raised $35.3 million. Mojiva develops a self service ad platform that allows advertisers and publishers to manage mobile ad campaigns. The Mocean Mobile ad serving platform serves display ads to all mobile devices including smartphones, tablets and netbooks. Founded in 2008, the company currently works with more than 3,000 advertisers and publishers, and its network serves 190 countries and reaches over 400 million users worldwide. The company's publishers include ABC, Univision, TMZ, and the International Business Times.