Wednesday, July 6, 2011
Twitter Acquires Social Analytics Platform BackType
Twitter has just acquired social analytics startup BackType. Financial terms of the deal were not disclosed. BackType's analytics dashboard aims to help brands and agencies understand the business impact of social media in order to make more intelligent marketing decisions. For example, the company's product BackTweets helps publishers understand the reach of their Tweets and content, who they are reaching, and how Tweets covert to web traffic, sales and other KPIs. The company assists more than 100 companies with their social media analytics, from The New York Times and Edelman to startups like Bitly, HubSpot, Hunch and SlideShare.